There are even approval processes that a company must endeavor to complete to be approved as a “Green Contractor.” All this just muddies the waters of the true meaning of Green. Similar to the municipal recycling business, where evidence of a truly confused system has been established to validate a government rebate system in these United States of America, where the end result is not 100% recycling. The almighty dollar rules at every turn. In some areas, brown paper, newspapers, cans and bottles are recycled. Some areas, paper is not recycled because a threshold is reached at just the bottles and cans. I have seen it as I have traveled the roads of the northeast.
It is hard not to develop a cynical outlook at what is a lie being perpetrated on the American public. Once, I remember, somewhere in NY State, a massive and rewarding recycling program by school children was tarnished by the lie. An award was being given out complete with luminaries and media present for the filling of dumpsters of cans and associated debris for recycling.
A couple of the enterprising media types followed the dumpsters as they were carted away to the landfill! Yes, the landfill! It was cheaper just to dump the debris than to return it into the manufacturing process. The almighty dollar rules over good judgment. This book will not only endeavor to explain common mistakes made in my industry, but to fight back against the “dollar rules” attitude in home improvements.
A 300 million dollar plus industry, the home improvement money spent is wasted in large part by the consumer. Most of this waste is caused by the “fast food” mentality of the day. We all want it now and we want it right and we want it at an affordable price. All of these elements are subjective, however the metaphor listed above regarding the slap at the children’s efforts at recycling is a slap you should not want for your efforts to improve your home.
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